The 2016 Pet Insight Vanguard Award for Food Toppers: SuperGravy® Wins 5th Award!

Excerpt from award article: Clear Conscience Pet® SuperGravy® CleanLabel™ Holistic Gravy Mix is the most Award-Winning Food Topper in the industry with four distinct awards for this product out of an industry-leading 13 Awards* SuperGravy created an entirely new category of dry instant gravy mixes and is still unique within the overall food toppers category as a true gravy mix as opposed to a supplement, a freeze-dried food add on, or a liquid ready to serve gravy topper.”

Pet Insight magazine is known as a key source of intelligence for executives, retailers, and other pet care industry insiders. Three awards were given in each category.

Note from CCP Founders Anthony and Amanda Bennie: "Thanks, Pet Insight! We are honored to receive this award and especially thank our loyal customers, our supportive retail trade partners, and most of all, the AWESOME dogs who love the way SuperGravy® brings them “JOY to the Bowl every day! WOOF-WOOF-THANKS!” *The Vanguard Award makes that 5 for SuperGravy® and 14 Awards for the company as a whole, yet another industry record solidifying our record as The Most Awarded Brand in Pet Nutrition History!"

Clear Conscience Pet wins the 2012 SupplySide Expo Editor's Choice Award. 2012 was the first time this award existed, and we were humbled to be chosen as he inaugural winner!

“This year’s inaugural Supply Side Editors Choice Awards gave us the opportunity to see a number of innovative products in the animal nutrition category. What really appealed to the editorial team about SuperGravy was the high quality of the ingredients, the fact that it can be used for different types of animals, and that it has such a positive impact in many conditions. It was apparent looking at the ingredient list that the product was formulated with the highest nutritional standards and a desire to truly make a difference for animals in need.

After announcing that Clear Conscience Pet’s SuperGravy was the winner of the category, I had a chance to talk with the company’s founder, Anthony Bennie. He has such passion to help change the face of animal nutrition by developing and offering products that really deliver the nutrition animals need for long healthy lives. When I heard that he had found several of his ingredient suppliers at SupplySide, that only underscored the synergy in our selection, as we’re all looking to discover new products that are truly innovative in this evolving market.”

SupplySide is the leading destination for the exploration, discovery, innovation and market strategy that fuels the healthier marketplace. We want to help your company make the most of your SupplySide experience. Whether you are exhibiting, attending the tradeshow and/or participating in our education program, we have solutions that align with your needs.

“2013 Best Pet Treats at SuperZoo” for the entire Clear Conscience Pet line; awarded by Leader of the Pack Pet Radio at the largest trade show in the American pet care industry.

The team at Pet Media PR chose Clear Conscience Pet's SuperGravy Food Topper as this month's prestigious award recipient due to the fact that this is the first ever Holistic Instant Gravy Mix and concentrated SuperFood enhancer for pet food.

"We are very happy to announce that Clear Conscience Pet's SuperGravy Food Topper is the recipient of the April 2013 Pet Media PR Editor's Choice Award," says Gregg Oehler, President of Pet Media PR.

This is the sixth nutrition award for Clear Conscience Pet in the last 15 months and the third specifically for SuperGravy. This small family run company has beat some of the biggest companies in the industry in these award selections, a difficult task considering the financial strength and marketing muscle that the large companies wield.

"Once again, we are humbled and appreciative of this award, as we have been for the other five," said company founder Anthony Bennie. "It is especially gratifying since it proves that awareness of pioneering superior nutrition is growing. We know that the health benefits of cleaner and ethically sourced food and treats are undeniable, so if this means more pet guardians will read labels and question what they see, everyone wins."

About Clear Conscience Pet and the SuperGravy Food Topper
Clear Conscience Pet was founded in 2010 on these core principles: all natural sourcing with no use of chemical preservatives or other additives, 100% American manufacturing, and support of sustainable farming and humane livestock husbandry. In 2011,The company invented and launched SuperGravy, the first ever Holistic Instant Gravy Mix and Concentrated SuperFood enhancer for pet food. SuperGravy is formulated for dogs and cats of all ages, breeds, sizes, and lifestyles.

There are many benefits to SuperGravy Food Topper. The dry recipe mixes with ordinary tap water to make food irresistible to pets, so it is a reliable solution for picky eating whether caused by fussiness or more serious causes such as illness, surgical recovery, or emotional distress. it compels users to hydrate dry food for better digestion as recommended by many veterinarians and nutritionists. Using SuperGravy kicks the canned food habit; instead of using canned food to enhance taste and moisten pet meals, dog and cat loving families can save time, hassle, and money, and also help the planet by eliminating massive amounts of canned food waste. Say goodbye to lugging heavy cans, sharp edges, messy waste, and smell; SuperGravy is pet food magic in one minute! Learn more about SuperGravy at:

On behalf of Heather Granato, vice president content, Health & Nutrition Network. Our editorial team has identified your Sliders Treats as one of the top five finalists for the SupplySide West Editor’s Choice Awards in the Animal Nutrition category.

For the second annual SupplySide Editor’s Choice Awards, our editorial team considered submitted nominees as well as other products released over the past year to determine a list of cutting-edge, innovative CPG products in 15 categories: animal nutrition, antioxidant supplements, beverages, digestive health, functional food, hair care, multivitamin, nutricosmetics, omega-3, organic, packaging design, skin care, specialty supplement, sports nutrition and weight management. We will be promoting the top five nominees in image galleries across our SupplySide, Food Product Design and Natural Products INSIDER sites during October.

These awards are connected with SupplySide West, the leading event for the global nutraceutical ingredient industry. Taking place Nov. 12 to 16, SupplySide West draws more than 13,000 decision-makers representing top CPG manufacturers, marketers and formulators to Las Vegas to take in a sold-out exhibit hall, participate in education sessions and network to make new connections that could drive innovative product launches. We will have a full display of the finalist products in all 15 categories at SupplySide West, including a description of the product.

The nominees and winning company in each category will be toasted during the SupplySide Editor’s Choice Awards Reception, set for Wednesday, Nov. 13, at the Venetian Las Vegas.

About Our Beef Trachea

#clearconsciencepet CLEAN Teeth & Gums CAN be FUN take a look for dental health month specials. Ozzy is gnawing on a CCP award-winning Beef Trachey Chewz, he gets a few each week and at 9 years old his teeth look like a pup's! Before giving your dog those fakey "Green dental bones" which are supposedly edible but "engineered" out of glycerin, glutens, and too many other chemicals to list, keep your dog's teeth and gums healthy the safe, natural way. Please read your labels. If you can't pronounce it and don't understand it don't give it to your dog! #cleanlabelpettreats #cleanlabelproducts #dentalchewz #pupjoy #pupsonpar #pawpack

Posted by Clear Conscience Pet on Friday, February 5, 2016

Our Slow roasted pasture-raised American beef trachea is a highly digestible protein, plus an excellent natural source chondroitin, glucosamine, and collagen, the building blocks of joint health. Trachey Chewz are nature’s alternative to laboratory extracted joint care supplements.

Featured Review



"I love these little guys (Lamb Airy Bites), they are so delicious! I will do anything woman asks of me when she has these in her hands. Not only are they yummy, but healthy, guilt-free treats as well. Woman is preparing to buy them in bulk to replace all of my other cookies. Everything else I have tried from them has been amazing as well! I would recommend this company and these products to anyone."

Bennie and the Pets

"The best part is that our testers couldn't even tell they were getting health food- they gobbled up the line's Beef Trachey Chewz(tm), Sliders(R) Stikz, Lamb Airy Bites(tm), and more with delight."

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