THIS JUST IN: PET PRODUCT NEWS Announces 2015 award winners!
Clear Conscience Pet® CleanLabel™ Lineup Wins 2015 PPN Editor’s Choice Award!!

Clear Conscience Pet is the winner of the 2015 Editor's Choice Award from Pet Product News. The CleanLabel™ line and the associated criteria of PURE, PRONOUNCEABLE, and PURPOSEFUL was conceived and developed by CCP Founder Anthony Bennie as a new level in natural pet nutrition in response to consumer confusion about the ubiquitous presence of “natural,” “all natural” or “holistic” claims and terminology in the pet food and treats industry. Being selected for this award is an additional validation of the importance of the CleanLabel™ movement we are leading.

Pet Product News is a highly respected trade journal in the pet care industry, and their annual Editor's Choice Awards are chosen by the editorial board and coveted as the "Oscars" of the pet care industry.

We have now won this award TWICE! The first time was our VERY FIRST AWARD, back in 2011 when Clear Conscience Pet was just getting started.

This brand NEW, "hot off the presses" 2015 Editor's Choice Award is especially gratifying and humbling since it recognizes not one or two of our exceptional CleanLabel(tm) products as is usually the case; it names our ENTIRE LINE as the winner of the award.

The CleanLabel(tm) concept as Clear Conscience Pet has established it is an absolute commitment to the artisan craft level of QUALITY and EFFECTIVENESS and rejects the deceptive MARKETING HYPE that too often masquerades as "all natural" in our industry.

With CleanLabel, every ingredient and every product must be PURE, PRONOUNCEABLE, and PURPOSEFUL. CleanLabel formulations provide clear health benefits for pets and honest consumer education and communication at all times. This infographic illustrates the concept:

We are very grateful to the Pet Product News editorial board for this great honor.

About Our Beef Trachea

#clearconsciencepet CLEAN Teeth & Gums CAN be FUN take a look for dental health month specials. Ozzy is gnawing on a CCP award-winning Beef Trachey Chewz, he gets a few each week and at 9 years old his teeth look like a pup's! Before giving your dog those fakey "Green dental bones" which are supposedly edible but "engineered" out of glycerin, glutens, and too many other chemicals to list, keep your dog's teeth and gums healthy the safe, natural way. Please read your labels. If you can't pronounce it and don't understand it don't give it to your dog! #cleanlabelpettreats #cleanlabelproducts #dentalchewz #pupjoy #pupsonpar #pawpack

Posted by Clear Conscience Pet on Friday, February 5, 2016

Our Slow roasted pasture-raised American beef trachea is a highly digestible protein, plus an excellent natural source chondroitin, glucosamine, and collagen, the building blocks of joint health. Trachey Chewz are nature’s alternative to laboratory extracted joint care supplements.

Featured Review



"I love these little guys (Lamb Airy Bites), they are so delicious! I will do anything woman asks of me when she has these in her hands. Not only are they yummy, but healthy, guilt-free treats as well. Woman is preparing to buy them in bulk to replace all of my other cookies. Everything else I have tried from them has been amazing as well! I would recommend this company and these products to anyone."

Bennie and the Pets

"The best part is that our testers couldn't even tell they were getting health food- they gobbled up the line's Beef Trachey Chewz(tm), Sliders(R) Stikz, Lamb Airy Bites(tm), and more with delight."

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