Our Story & Our Pledge

Our Story & Our Pledge: Award-Winning All-Natural Pet Nutrition

Our story: Clear Conscience Pet® was founded in 2010 to create holistically formulated, cleanly sourced, and artisan prepared nutritional products for dogs and cats. The company is family-owned and was started by two pioneers of the natural pet food movement with over twenty years of experience in the field. Their dream and vision was to follow a philosophy of uncompromising quality, ethics, and dedication to animals to go far beyond the products of the past and reinvent in all categories to set a new standard for the future.

What we make: Clear Conscience creates delicious and healthy natural and holistic pet treats, natural dog chews, and organic grain free dog biscuits, as well as nutrient and taste enhancing pet food toppers. The company has developed and owns the following brands:

Our Pledge:

• ALL NATURAL: No artifical preservatives, flavors, colors, synthetic supplements or GMO ingredients

• MADE IN THE USA with pride at the artisan level of excellence & quality

• WE SUPPORT sustainable farming, humane livestock husbandry and fair trade practices

• 100% GUARANTEED to naturally delight your animal companions

Awards for nutritional excellence and innovation: 

Clear Conscience Pet® has been honored with nine national awards for excellence in pet nutrition:

  • Pet Product News International: Editor’s Choice Award for 2011 for OSV™ Nutrient Enhanced Treats and Chews
  • Pet Age: Green Spirit Award for 2012 for Bison Tendy Chewz™ OSV™ Nutrient Enhanced Treats and Chews
  • Virgo Publishing/ Supply Side Expo: Animal Nutrition Award for 2012: for SuperGravy® Holistic Instant dry pet gravy mixes
  • Dogington Post: Best Pet Treat of the Year for 2012 for Lamb Airy Bites™ with OSV™
  • Doggies and Stuff: Best in Show Food Topper:  Blue Ribbon for 2012:  for SuperGravy® Holistic Instant dry pet gravy mixes
  • Virgo Nutrition: Winner, 2012 Supply Side Editor's Choice Award for Animal Nutrition: for SuperGravy Holistic Instant Kibble Gravy
  • Leader of the Pack Pet Radio: Winner, "Best Dog Treats of SuperZoo 2013" : for Sliders and the entire Clear Conscience Pet lineup
  • Dogington Post: Best Pet Treat of the Year for 2013 for Sliders™ TenderStikz™
  • Pet Products News International: Inventory Essential for 2014 Winner; for SuperGravy Holistic Instant Kibble Gravy, the only pet gravy/ food topper selected this year!

Clear Conscience Pet Entire Lineup

Sourcing Philosophy

All Clear Conscience Pet® products are made in the U.S.A. from the highest quality, human grade, all natural ingredients. We have worked extensively to develop a network of family ranchers, farmers, and processors with an emphasis on free-range, grass-fed, or organically raisedsources. All meat ingredients are required to come from government inspected, humane audited facilities.  We do extensive testing  of ingredients as well as finished products to insure safety and wholesomeness.


Founders’ Bios

Anthony Bennie started as a natural pet food sales manager in 1991, and started his independent sales and marketing firm, PetReps, Inc., in 1995. PetReps played a pivotal role in the history and development of the holistic and natural pet nutrition industry as an independent partner to the company that became the leader in the emerging field of holistic pet foods and treats. He has published numerous articles in the field of natural canine nutrition, and has been a guest lecturer at several major university veterinary colleges including Cornell University,North Carolina State University at Raleigh, and the University of Florida at Gainesville. Throughout his career, Anthony has also trained thousands of pet retailers to effectively recommend appropriate natural pet nutrition in their stores.

Amanda Malone Bennie, Co-Founder, was the Co-Manager of the Earth Animal retail store in Westport, Connecticut for 10 years, from 1994-2004. In that capacity, Amanda personally counseled thousands of dog and cat guardians towards a healthier life for their companions. Earth Animal was one of the very first retail, mail order, and online pioneers in natural and holistic pet care, and was founded by Dr. Bob Goldstein, VMD, and Susan Goldstein.

Featured Review



"I love these little guys (Lamb Airy Bites), they are so delicious! I will do anything woman asks of me when she has these in her hands. Not only are they yummy, but healthy, guilt-free treats as well. Woman is preparing to buy them in bulk to replace all of my other cookies. Everything else I have tried from them has been amazing as well! I would recommend this company and these products to anyone."

Bennie and the Pets

"The best part is that our testers couldn't even tell they were getting health food- they gobbled up the line's Beef Trachey Chewz(tm), Sliders(R) Stikz, Lamb Airy Bites(tm), and more with delight."

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Join Amanda and Anthony Bennie as they speak with entertaining guests who share their commitments to pet health!

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