By Anthony Bennie
Founder and Chief Nutrition Officer, Clear Conscience Pet® LLC
As an animal nutritionist and the founder of a company that develops naturally healthy treats such as our new Sliders® Holistic dog snacks and SuperGravy® food enhancing toppers, I face hundreds of choices and questions in the process of inventing and formulating new products. The most important decisions are defining the purpose of the product and deciding what ingredients to use so that we can make absolutely the best possible product. To become a part of the Clear Conscience Pet® family of CleanLabel™ holistically formulated pet nutritionals, every ingredient must have a nutritional benefit and contribute to a healthy canine or feline diet.