Nutritional Philosophy

Nutritional Philosophy

Nutritional Philosophy 

Our products are all unique and exclusive to Clear Conscience Pet®. All were formulated by CCP Founder Anthony Bennie with the assistance of veterinary nutritionists. Anthony has an extensive background in natural pet nutrition including multiple magazine article publications,  presenting nutrition seminars at veterinary colleges, training thousands of natural pet food retailers, and consultation for well-known natural pet food manufacturers.

We follow a nutritional philosophy that insists on a HOLISTIC and “intentful” approach to the feeding of dogs and cats. This means that all products are formulated with the awareness that dogs and cats are primarily carnivores and thus should be fed a diet centered on natural meat proteins such as fresh muscle meats and nutrient rich organ meats. We believe that science and intrinsic biology dictate a diet for dogs and cats that is very low in carbohydrates and preferably grain free and gluten free.  The result is a new family of holistic and organic pet treats, chews, and food toppers  that is in harmonious alignment with the most current thinking and research in twenty-first century holistic and natural pet nutrition.

Featured Review



"I love these little guys (Lamb Airy Bites), they are so delicious! I will do anything woman asks of me when she has these in her hands. Not only are they yummy, but healthy, guilt-free treats as well. Woman is preparing to buy them in bulk to replace all of my other cookies. Everything else I have tried from them has been amazing as well! I would recommend this company and these products to anyone."

Bennie and the Pets

"The best part is that our testers couldn't even tell they were getting health food- they gobbled up the line's Beef Trachey Chewz(tm), Sliders(R) Stikz, Lamb Airy Bites(tm), and more with delight."

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Join Amanda and Anthony Bennie as they speak with entertaining guests who share their commitments to pet health!

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